Increase the visibility of your accommodation by using high quality photos and videos

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WOW Content Production

The hotel and hospitality industry is incredibly competitive. In this digital age, one of the most effective ways to make a property stand out from the crowd is to showcase it to potential guests through high-quality photos and videos.

This blog post is a guide to the importance of visual content, backed up with statistical evidence, and practical tips you can start using tomorrow.

The crucial role of visual content in today's digital world

With the exponential growth of the internet and social media, visual content has become an indispensable marketing tool for businesses across industries. For hotels, eye-catching photos and videos can go a long way in attracting prospective guests and increasing online visibility.

From MDG Advertising study found that pages with relevant high-quality images receive 94% more views than pages without images.

A BrightLocal reports that consumers are 60% more likely to include accommodation with pictures in their local search results.

The power of high-quality images for booking conversion rates

Some recent studies confirm that high quality images and videos have an impact in increasing conversion rates.

A TripAdvisor study, hotels with at least 20 high-quality images receive 41% more booking requests than those with fewer images.

From Expedia showed that hotels with good quality images increased bookings by 98%.

These surveys highlight the importance of investing in the production of high-quality photos and videos.

The growing influence of video content on guest engagement

The popularity of video content has soared in recent years, offering a unique opportunity for accommodation providers to connect with potential guests.

A Cisco study forecasts that online video will account for more than 82% of consumer internet traffic by 2022, and will continue to grow by 2023.

A Google study shows that 66% of travellers watch videos when looking for accommodation.

A HubSpot reports that 54% consumers want to see more video content from the businesses they support, which includes the hospitality industry.

How to get your accommodation listed on Airbnb, Booking.com or Expedia?

High quality photos and videos not only attract potential guests, but also improve the visibility of your accommodation on online booking platforms!

Sites such as Airbnb, Booking.com and Expedia use algorithms that favour accommodation with professional visual elements, resulting in higher search rankings.

In addition, engaging images and videos shared on social media platforms can increase reach and brand awareness, which can ultimately lead to more bookings.

Tips for creating attractive visual content:

  • Find a company that can take the photos and videos of your accommodation, while ensuring quality.
  • Showcase your accommodation's unique features and facilities, such as spacious rooms, modern appliances and stunning views.
  • Highlight nearby attractions and activities that match the target group's interests, such as mountains, wineries and cultural events.
  • Use natural lighting where possible to create a warm and inviting atmosphere, for example, take a photo or video of your accommodation and surroundings at sunset.
  • Edit all your pictures and videos to improve colour, contrast and clarity.
  • Encouraging your guests to share their experience of your accommodation through photos and videos is an effective way to increase the credibility and online visibility of your accommodation.
  • Feel free to share photos taken by guests on your accommodation's social media pages, also to increase the credibility of the accommodation.
  • User-Generated Content (UGC) builds credibility and trust in the eyes of potential guests.
  • To leverage UGC, consider creating a unique hashtag for your property and encourage guests to use it when sharing their experiences on social media

If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then you can contact us here! We also publish your photo and video content, so all you have to do is enjoy the great results!

The role of 360-degree photography to showcase your accommodation

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360 degree photography is a technological development that offers an exciting new way to showcase accommodation.

This technology allows potential guests to explore accommodation or rooms from the comfort of their own home, increasing the likelihood of booking.

In summary: Investing in good quality photos and videos is essential to increase the visibility and booking rate of your accommodation.

You can stand out from the competition by presenting your accommodation in the best possible light, in line with your target audience's interests, and by taking advantage of emerging technologies. 

Ultimately, all this will increase your income.

If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then you can contact us here! We also publish your photo and video content, so all you have to do is enjoy the great results!

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  • WOW Content Production Ltd.
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