{"id":7905,"date":"2023-06-16T16:41:33","date_gmt":"2023-06-16T16:41:33","guid":{"rendered":"https:\/\/www.wowcontentproduction.com\/?p=7905"},"modified":"2024-02-21T12:49:46","modified_gmt":"2024-02-21T12:49:46","slug":"a-complete-guide-to-the-visual-content-of-the-salon-industry","status":"publish","type":"post","link":"https:\/\/www.wowcontentproduction.com\/en\/blog\/a-complete-guide-to-the-visual-content-of-the-salon-industry\/","title":{"rendered":"A complete guide to creating photo and video content for the hotel industry"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7905\" class=\"elementor elementor-7905\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb91ae4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb91ae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div 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tabindex=\"-1\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7680\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/rolunk\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7678\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/level\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Newsletter<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/header>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#FFFFFF\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8685ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8685ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89d0b6b\" data-id=\"89d0b6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-f25f1a5 elementor-widget elementor-widget-heading\" data-id=\"f25f1a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A complete guide to creating photo and video content for the hotel industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6d2b9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"af6d2b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo.jpg\" class=\"attachment-full size-full wp-image-8266\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-main-photo-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7906553 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7906553\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-edc74b6\" data-id=\"edc74b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e82a2f elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"0e82a2f\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/customcolor_logo_customcolor_background-300x300.png\" alt=\"Picture of WOW Content Production\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tWOW Content Production\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa2fa8 elementor-widget elementor-widget-text-editor\" data-id=\"efa2fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A picture is worth a thousand words! For the hotel industry, quality photo and video content has become of paramount importance, as it determines the first interaction potential guests have with the accommodation.<\/strong><\/p><p><strong> This first impression often takes the form of photographs or videos, which provide a snapshot of the experience guests can expect and influence their booking decision. High-quality photo and video material not only gives an image of the place, but also reinforces the brand image of the accommodation and conveys a message of professionalism and attention to detail.<\/strong><\/p><p>The blog post includes advice; suggestions; marketing channels; metrics to measure the effectiveness of photo and video content; FAQs and prices.<\/p><p>As this is a relatively long post, we have prepared a table of contents:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#FFCC00\" class=\"elementor-element elementor-element-15b86b1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"15b86b1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elsocim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Different types of photo and video content in the hotel industry<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#masodikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Some advice on how to effectively highlight your accommodation features with photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#harmadikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Leveraging photo and video content through online marketing channels <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#negyedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. The key importance of Search Engine Optimisation (SEO)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#otodikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Add the human touch to photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#hatodikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. The importance of showing seasonal changes through photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#hetedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. Use of user-generated content (UGC)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#nyolcadikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8. Why is consistency important in content production? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#kilencedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">9. Follow the \"trends\" in photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10. Key Performance Indicators (KPIs) for measuring photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizenkettedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">11. Which social media metrics are important?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizenharmadikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">12. The importance of updating photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizennegyedikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">13. Innovations in online content and what the future holds?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizenotodikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">14. Frequently asked questions about photo and video content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tizenhatodikcim\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">15. In brief<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-bd6cb4d elementor-widget elementor-widget-text-editor\" data-id=\"bd6cb4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We encourage you to share this post with a friend, acquaintance or business partner who also operates a property, so that as many accommodation operators as possible can get this comprehensive guide!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0395e elementor-widget elementor-widget-menu-anchor\" data-id=\"ea0395e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"elsocim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-a9a7b0b elementor-widget elementor-widget-heading\" data-id=\"a9a7b0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Different types of photo and video content in the hotel industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e485f04 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e485f04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1.jpg\" class=\"attachment-full size-full wp-image-8265\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-1-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311abd3 elementor-widget elementor-widget-text-editor\" data-id=\"311abd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several types of online content in the hotel industry, each of which serves a specific purpose in presenting the accommodation offer:<\/p><p><strong>Photos<\/strong>: They form the basis of the hotel industry's online content. They are often the first point of contact and can be used to highlight hotels, amenities and unique features for a moment.<\/p><p>Make sure to highlight everything your accommodation has to offer, from the rooms to the common areas such as the lobby, restaurant, spa and fitness centre. Embrace the unique architectural features, custom furnishings or panoramic views your accommodation has to offer!<\/p><p><strong>Videos<\/strong>: Videos are a powerful tool to provide a dynamic and engaging image of your accommodation. You can highlight the unique experiences your accommodation offers or even share customer testimonials through videos. More details on this later in the blog post.<\/p><p>For videos, pay attention to pacing and storytelling. Videos should flow seamlessly from one area of the accommodation to another, creating a narrative that potential guests can relate to. Adding music can also help set the tone and mood.<\/p><p><strong>Virtual tours and 360 degree images<\/strong>: With the development of technology, virtual tours and 360-degree images have become increasingly popular in the hotel industry. They provide a highly immersive experience, allowing potential guests to explore different areas of your accommodation at their own pace.<\/p><p>When creating a 360-degree tour, care should be taken to ensure that it is user-friendly and accessible on different devices. Highlighting key areas and adding descriptions can make the tour more informative and engaging.<\/p><p><strong>Drone footage<\/strong>: The drone footage provides a unique perspective, giving a sense of the scene and its surroundings. This can include the size of the accommodation, architectural features, the scale of the landscape and other external elements such as swimming pools.<\/p><p>This type of photo and video content can be used on a variety of platforms, including your accommodation website, social media sites, email campaigns and booking platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c70bb elementor-widget elementor-widget-menu-anchor\" data-id=\"59c70bb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"masodikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-f40a6a6 elementor-widget elementor-widget-heading\" data-id=\"f40a6a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some tips for effectively highlighting your accommodation features with photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8462bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8462bd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8868d5\" data-id=\"f8868d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-bcbe5dc elementor-widget elementor-widget-text-editor\" data-id=\"bcbe5dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Photo and video content is designed to make potential guests feel as if they have already been to your accommodation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda705e elementor-widget elementor-widget-text-editor\" data-id=\"dda705e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Show the unique features<\/strong>: Does your accommodation have a rooftop pool overlooking the city? Perhaps rooms with floor-to-ceiling windows overlooking the ocean or mountains?<\/p><p>Make sure they have photos, videos and uploads on your accommodation's website, booking platforms and social media sites.<\/p><p><strong>2. Emphasise the different types:<\/strong> From standard rooms to suites, show potential guests what they can expect in each room category.<\/p><p><strong>3. Amenities:<\/strong> The amenities can significantly improve the stay of guests. Whether it's a state-of-the-art gym, a relaxing spa or a gourmet restaurant, make sure your amenities are featured well in photos and videos.<\/p><p><strong>4. Location and environment<\/strong>: Guests are often interested not only in the accommodation itself, but also in the leisure facilities in the area. Include pictures and videos highlighting nearby attractions or the natural beauty surrounding your accommodation.<\/p><p><strong>5. Use natural lighting to create an inviting atmosphere:<\/strong> Choose the angles that best highlight the space and make sure that all shots are well composed and tidy. Building a narrative or theme can help evoke emotion, making the content more memorable.<\/p><p>Involving people in the images and video can make the locations and accommodation more immersive, while close-ups can highlight detail and quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3436f elementor-widget elementor-widget-text-editor\" data-id=\"1e3436f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.wowcontentproduction.com\/en\/contact\/\"><b>you can contact us here!<\/b><\/a><\/span> We also publish your photo and video content, so all you have to do is enjoy the great results!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b899e19 elementor-widget elementor-widget-menu-anchor\" data-id=\"b899e19\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"harmadikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-5f36996 elementor-widget elementor-widget-heading\" data-id=\"5f36996\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging photo and video content through online marketing channels <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9c2f3 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1a9c2f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo.jpg\" class=\"attachment-full size-full wp-image-8279\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-6th-photo-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2f3d5 elementor-widget elementor-widget-text-editor\" data-id=\"7e2f3d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo and video content can be used in different ways across different marketing channels:<\/p><p><strong>Website<\/strong>: High-quality content can be used to improve the look and feel of your accommodation website. This can include quality photos of rooms and facilities, videos showing unique aspects of the property, and 360-degree virtual tours that provide an immersive experience.<\/p><p><strong>Social media<\/strong>: Photo and video content is key to attracting followers on social media platforms such as Facebook, Instagram, TikTok and even Pinterest.<\/p><p>Share eye-catching photos and videos that tell you about the accommodation and the experiences on offer. Regularly posting engaging content can help increase followers, boost reach and encourage potential guests to book.<\/p><p><strong>E-mail marketing<\/strong>: Including high quality images and videos in emails can make them more attractive and informative, increasing the likelihood that recipients will click through to the website and book a room. Photo and video elements also break up the text, making emails easier and more enjoyable to read.<\/p><p><strong>Online travel agencies<\/strong>: On platforms such as Booking.com or Airbnb, high-quality images can make your accommodation stand out from the competition, and Booking.com, Airbnb and Expedia use algorithms that favour accommodation with professional photo content and elements, resulting in higher search rankings. We wrote about this in a previous blog post.<\/p><p>And if you upload photos showing different aspects of your accommodation, potential guests can get all the information they need to make a booking.<\/p><p><strong>Online advertising<\/strong>: Photo and video content is essential for online advertising on platforms such as Facebook and other advertising platforms. High quality images or videos can grab attention, quickly convey a message and encourage viewers to click on ads.<\/p><p><strong>SEO<\/strong>: Photo and video content can also contribute to SEO. Placing relevant keywords in the file names, alt text and description of images can improve the visibility of your accommodation website in search engine results.<\/p><p>In videos uploaded to YouTube, you can include keywords that will also help people find your accommodation more easily in Google search or YouTube, while they search for videos of nearby attractions.<\/p><p>Every marketing channel has its own best practices for photo and video content, so it's important to understand these and tailor your content production strategy accordingly. By leveraging photo and video content effectively on these channels, you can improve your marketing performance, attract more potential guests, which ultimately leads to more bookings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f634d24 elementor-widget elementor-widget-menu-anchor\" data-id=\"f634d24\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"negyedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-ade95d5 elementor-widget elementor-widget-heading\" data-id=\"ade95d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The key importance of Search Engine Optimisation (SEO)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21912e3 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"21912e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"736\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo.jpg\" class=\"attachment-full size-full wp-image-8273\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo-300x184.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo-1024x628.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo-768x471.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/seo-photo-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9a924 elementor-widget elementor-widget-text-editor\" data-id=\"4f9a924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure that your accommodation's photo and video content reaches the widest possible audience, you should use descriptive filenames, alt tags and include metadata. These can help search engines to better understand your content and improve the visibility of your accommodation website on search engine results pages, as mentioned above.<\/p><p>Creating compelling photo and video content for the hotel industry requires creativity, strategic thinking and attention. By focusing on these areas, you can create an engaging online presence that will attract potential guests, improve your property's overall brand image and increase bookings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4ecce elementor-widget elementor-widget-menu-anchor\" data-id=\"bc4ecce\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"otodikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-7a962fb elementor-widget elementor-widget-heading\" data-id=\"7a962fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add the human touch to photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0463b4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0463b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-150257f\" data-id=\"150257f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709772c elementor-widget elementor-widget-text-editor\" data-id=\"709772c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A picture may be worth a thousand words, but a picture of people can tell a whole story!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f79a1 elementor-widget elementor-widget-text-editor\" data-id=\"b1f79a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Including people in your photo and video material can help potential guests imagine themselves in your accommodation.\u00a0<span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">Show people enjoying the amenities - dining in the restaurant, relaxing by the pool or enjoying the view from the balcony.<\/span><\/p><p>Of course, make sure you give a realistic picture of your accommodation. Overly staged or unrealistic images can create false expectations, which can lead to disappointment on arrival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead9831 elementor-widget elementor-widget-menu-anchor\" data-id=\"ead9831\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hatodikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-451a796 elementor-widget elementor-widget-heading\" data-id=\"451a796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of showing seasonal changes through photo and video content\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1f137 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d1f137\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2.jpg\" class=\"attachment-full size-full wp-image-8270\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/5th-blog-post-photo-2-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43904be elementor-widget elementor-widget-text-editor\" data-id=\"43904be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By highlighting seasonal changes, you can show potential guests the variety of experiences they can enjoy all year round. From the vibrant colours of autumn, to the mood of winter, to the lush greens of spring or the bright, sunny ocean and mountains of summer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9a7325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9a7325\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ade09a2\" data-id=\"ade09a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83d1230 elementor-widget elementor-widget-text-editor\" data-id=\"83d1230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Seasonal pictures help to show the diversity of experiences you can have in your accommodation!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec7d71 elementor-widget elementor-widget-text-editor\" data-id=\"5ec7d71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Relevance<\/strong>: Season-specific content can make photo and video material more relevant and attractive. For example, images of a warm, inviting fireplace or fresh snow on a ski slope can attract more attention in the colder months. And images of a sunny beach or a cool, inviting pool can be more attractive in summer.<\/p><p><strong>Promotional opportunities<\/strong>: Seasonal photo and video content is an excellent opportunity for timed promotions or package offers.<\/p><p>For example, a winter-themed fabric can provide the perfect backdrop to promote a festive campaign, while spring fabrics can be used to highlight a 'spring break' package.<\/p><p><strong>Boost your SEO<\/strong>: Season-specific keywords can help improve search engine rankings at different times of the year. For example, potential guests may search for keywords such as \"cosy winter accommodation\" or \"beach resorts for summer\", and season-specific content can help your accommodation website to appear in search results.<\/p><p><strong>Keeping online content fresh<\/strong>: Regularly updating your photo and video content according to the season helps keep it fresh and dynamic. This can encourage guests to check back to your accommodation pages regularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb97b6b elementor-widget elementor-widget-menu-anchor\" data-id=\"eb97b6b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hetedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-9c4280c elementor-widget elementor-widget-heading\" data-id=\"9c4280c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use of user-generated content (UGC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9128fd5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9128fd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo-1024x538.jpg\" class=\"attachment-large size-large wp-image-8275\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo-18x9.jpg 18w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/UGC-photo.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250fbd0 elementor-widget elementor-widget-text-editor\" data-id=\"250fbd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User-generated content, also known as UGC (User Generated Content), includes photos and videos shared by guests on social media. They can be an effective addition to your content strategy because they provide an authentic and real-life picture of your accommodation.<\/p><p>If your accommodation has been tagged in these photos with a hastag or @ (which looks like 1TP5YourAccommodationName or @YourAccommodationName), you will be notified and can easily share this content on your accommodation's social media pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84c1dc elementor-widget elementor-widget-menu-anchor\" data-id=\"c84c1dc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nyolcadikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-f21ed83 elementor-widget elementor-widget-heading\" data-id=\"f21ed83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is consistency important in content production? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-825a1ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"825a1ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f4fe96\" data-id=\"7f4fe96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d161adf elementor-widget elementor-widget-text-editor\" data-id=\"d161adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>While it's important to have a variety of photo and video content in your accommodation, maintaining a consistent style and aesthetic is key to reinforcing your brand identity!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-6103633 elementor-widget elementor-widget-text-editor\" data-id=\"6103633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistent photo and video content will help build and strengthen the recognition of your accommodation. If every photo, video and graphic has the same style, colour and tone, viewers will begin to associate that particular look with your accommodation. Over time, they may even instantly recognise your content, even without seeing your logo or accommodation name.<\/p><p>This consistency should extend to all platforms where you share your content!<\/p><p><strong>Trust and credibility<\/strong>: Consistency shows professionalism and attention to detail, which can help build audience trust. If your photographic and video content is consistently high quality, viewers are more likely to trust your brand and perceive your accommodation as credible and trustworthy.<\/p><p><strong>A clear message<\/strong>: If your photo and video content is consistent, it reinforces your brand message and values. This can help potential guests understand what your brand stands for and what kind of experience they can expect to have in your accommodation.<\/p><p><strong>Increased engagement<\/strong>: Consistent content leads to increased engagement. If viewers know what to expect, they are more likely to engage, share and follow your social media profiles.<\/p><p><strong>Higher conversion rates<\/strong>: Over time, the increased visibility, trust and commitment that comes with consistency leads to increased conversion rates\u00a0<span style=\"color: var( --e-global-color-0aba923 );\">will be higher<\/span><span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">. If potential guests know and trust your brand, they are more likely to book a room specifically in your accommodation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-1d2a98c elementor-widget elementor-widget-text-editor\" data-id=\"1d2a98c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.wowcontentproduction.com\/en\/contact\/\"><b>you can contact us here!<\/b><\/a><\/span> We also publish your photo and video content, so all you have to do is enjoy the great results!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c62a5 elementor-widget elementor-widget-menu-anchor\" data-id=\"20c62a5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"kilencedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-37d7edd elementor-widget elementor-widget-heading\" data-id=\"37d7edd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Follow the \"trends\" in photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf0a0b elementor-widget elementor-widget-text-editor\" data-id=\"bbf0a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo and video content and its 'trends' are evolving and changing rapidly, so if you want to stay up to date, it's important to keep your content fresh and engaging.<\/p><p>This could include new formats such as 360-degree photos, videos or interactive content. Following industry blogs, attending webinars and keeping up to date with the latest research can help you stay at the cutting edge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8adbb58 elementor-widget elementor-widget-menu-anchor\" data-id=\"8adbb58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-3f595c1 elementor-widget elementor-widget-heading\" data-id=\"3f595c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key performance indicators (KPIs) for measuring photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68135d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b68135d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"775\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo.jpg\" class=\"attachment-full size-full wp-image-8271\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo.jpg 1200w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo-300x194.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo-1024x661.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo-768x496.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/KPI-photo-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ede201 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ede201\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0644932\" data-id=\"0644932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a305f9f elementor-widget elementor-widget-text-editor\" data-id=\"a305f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Measuring the impact of photo and video content can provide valuable insights into the effectiveness of your content strategy!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d5524 elementor-widget elementor-widget-text-editor\" data-id=\"82d5524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some of the Key Performance Indicators (KPIs) we use and which are used to\u00a0<span style=\"color: var( --e-global-color-0aba923 );\">performance indicators<\/span><span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">\u00a0accommodation owners should also be aware of it to help them better understand the effectiveness of photo and video content:<\/span><\/p><p><strong>1. Website traffic<\/strong>: Track the number of visitors to your website and where they come from, for example using Google Analytics. This can help you identify which content types or channels are driving the most traffic.<\/p><p><strong>2. Engagement Rate<\/strong>: On social media, this can include likes, shares, comments and video views. High engagement rates may indicate that content is having a significant impact on the audience.<\/p><p><strong>3. Click-Through Rate (CTR)<\/strong>: If you use photo and video content, for example in emails or online ads, it is important to monitor click-through rates.\u00a0<span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">This percentage shows the percentage of viewers who click on your content and then go to your website or a specific landing page.<\/span><\/p><p><strong>4. Conversion rate<\/strong>: This is the percentage of website visitors who perform the desired action (e.g. make a booking). If the conversion rate increases after the publication of a new virtual tour or photo series, for example, it is likely that the new content is effective in encouraging potential guests to book.<\/p><p><strong>5. Bounce rate<\/strong>: This is the percentage of visitors who leave your accommodation website without interaction after viewing a single page. If the bounce rate is high, it may indicate that your photo and video content does not meet the expectations or needs of your visitors.<\/p><p><strong>6. Time spent on the site<\/strong>: This metric can indicate how engaging your content is. If visitors are spending a lot of time on a page with a video or virtual tour, for example, they are likely to be engaged by the content.<\/p><p><strong>7. Social media growth<\/strong>: By tracking the growth of your followers on social media platforms, you can get an idea of how your photo and video content is impacting your accommodation's online presence.<\/p><p>A steady increase in followers can indicate that your content is engaging and encourages people to follow your accommodation's social media pages.<\/p><p><strong>8. User-generated content<\/strong>: (UGC) The amount of user-generated content is a strong indicator of your accommodation brand and the level of satisfaction of your guests.<\/p><p>Some examples:<\/p><ul><li>Gstaad Palace (Switzerland, Gstaad)<\/li><li>Hotel Schloss Seefels (Austria, Techelsberg am W\u00f6rther See)<\/li><li>The Ritz-Carlton Budapest (Hungary, Budapest)<\/li><li>Hilton Rijeka Costabella Beach Resort &amp; Spa (Croatia, Rijeka)<\/li><\/ul><p><strong>What do these hostels have in common?<\/strong><\/p><p>Guests share content about the accommodation and its surroundings during their stay without being asked. This is a strong indicator of the strength of the brand of the above-mentioned accommodation.<\/p><p>On the other hand, all of the photo and video content mentioned so far can be found on the social media pages of the above-mentioned hostels, which are included in this blog article.<\/p><p>As the classic saying goes, \"Learn from the greats.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2c35c elementor-widget elementor-widget-menu-anchor\" data-id=\"7c2c35c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizenkettedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-4585ae4 elementor-widget elementor-widget-heading\" data-id=\"4585ae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which social media metrics are important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-027222e elementor-widget elementor-widget-text-editor\" data-id=\"027222e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following metrics are important to analyse on social media platforms:<\/p><p><strong>Like (like)<\/strong>: This is a key indicator of how well your content resonates with your page followers. A high number of likes usually indicates that your content is appealing to viewers. However, this metric is somewhat superficial as it does not indicate deep engagement.<\/p><p><strong>Comment (comment)<\/strong>: Comments generally indicate a higher level of engagement than likes, as they require more effort from users. Monitoring comments can also provide valuable feedback and insight into the preferences and opinions of your page followers.<\/p><p><strong>Share (share)<\/strong>: When users share the content of your accommodation, it shows that they found it interesting enough to share it with their own followers. This not only shows deeper engagement, but also helps increase the reach and visibility of your content.<\/p><p><strong>Followers (followers)<\/strong>: This metric indicates the number of followers your accommodation has on a given platform. Increasing the number of followers can often help increase organic reach. However, it's important to also focus on the quality of your followers, as a small but engaged audience is often more valuable than a large but disinterested audience.<\/p><p><strong>Engagement Rate (Engagement Rate)<\/strong>: This is calculated by dividing the total engagement (likes, comments and shares) by the total number of followers and then multiplying by 100 to get a percentage. A high engagement rate is a good indicator that the content of the accommodation resonates well with the audience.<\/p><p><strong>Click-Through Rate (CTR)<\/strong>: This measures how many people clicked on the links in your posts. A high CTR indicates that the content is effective in encouraging users to take a particular action, which is particularly important if your goal is to generate traffic to your accommodation website.<\/p><p>Interpreting these metrics can help you understand what types of content are most popular with your accommodation's social media followers, and tailor your content strategy accordingly.<\/p><p>Regular monitoring and analysis can lead to better content performance, better audience engagement and ultimately higher conversions and bookings!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37997ca elementor-widget elementor-widget-menu-anchor\" data-id=\"37997ca\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizenharmadikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-a6530cb elementor-widget elementor-widget-heading\" data-id=\"a6530cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of updating photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ca94c elementor-widget elementor-widget-text-editor\" data-id=\"77ca94c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even the best photo or video content can lose its impact over time!\u00a0<span style=\"color: var( --e-global-color-0aba923 ); font-style: inherit;\">To keep your followers engaged, it's important to regularly update your accommodation with photos and videos.<\/span><\/p><p>How often do you recommend updating the photo and video content of your accommodation? You can read about this in the FAQ section at the end of this blog post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-6fb5233 elementor-widget elementor-widget-text-editor\" data-id=\"6fb5233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.wowcontentproduction.com\/en\/contact\/\"><b>you can contact us here!<\/b><\/a><\/span> We also publish your photo and video content, so all you have to do is enjoy the great results!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b198cf elementor-widget elementor-widget-menu-anchor\" data-id=\"8b198cf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizennegyedikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-5d32a34 elementor-widget elementor-widget-heading\" data-id=\"5d32a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovations in online content or what the future holds?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a96dc4 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6a96dc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo-1024x538.jpg\" class=\"attachment-large size-large wp-image-8274\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo-18x9.jpg 18w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/ar-photo.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-eb56da8 elementor-widget elementor-widget-text-editor\" data-id=\"eb56da8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we look to the future, new technologies are constantly changing the landscape of online content.<\/p><p>We consider the following innovative tools to be the online content of the future and we plan to introduce these services:<\/p><p><strong>Virtual reality (VR) and augmented reality (AR)<\/strong>: These technologies are already in use to a certain extent, but are expected to become more sophisticated and common. VR can offer immersive virtual tours that allow potential guests to \"experience\" the services provided by the accommodation before booking.<\/p><p>AR can further enhance this by putting digital information into the real world, for example, when viewing a hotel room, you can instantly see information about the room's features.<\/p><p><strong>Interactive content<\/strong>: As technologies evolve, there will be more and more opportunities for interactive online content, such as interactive videos where viewers can choose what they want to explore, or gamified virtual tours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bf58e elementor-widget elementor-widget-menu-anchor\" data-id=\"a2bf58e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizenotodikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-da99e87 elementor-widget elementor-widget-heading\" data-id=\"da99e87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about photo and video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376a743 elementor-widget elementor-widget-text-editor\" data-id=\"376a743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While this is a complete guide, we understand that there may still be questions about the production and use of photo and video content. Below we have collected some frequently asked questions that may provide further insight and help you understand the process of creating photo and video content.<\/p><p><strong>Q1: How often is it recommended to update photo and video content?<\/strong><\/p><p>It is advisable to update the content at least once or twice a year (winter, summer). However, if there have been significant changes to the accommodation, such as renovations, new services or the introduction of a new brand name, it is necessary to update the content as soon as possible to accurately reflect these changes.\u00a0<\/p><p>And if you want to achieve measurable results, you need to post weekly photo and video content on various social media sites. It is often seen that some accommodation establishments post 3-4 posts per week on social media sites, so they are always in front of people's eyes.<\/p><p><strong>Q2: Can I use stock photos for my accommodation?<\/strong><\/p><p>While stock photos (images taken by others and available for purchase online) can be a cost-effective solution and, if there is no other option, are better than no content at all, they do not provide the personalised, authentic look that guests are looking for when choosing accommodation. The best choice is always original, high-quality photos and videos of the actual accommodation.<\/p><p><strong>Q3: How can I make my accommodation visually stand out?<\/strong><\/p><p>Highlighting the unique aspects of your accommodation, whether it's exceptional views, unique architectural details or outstanding amenities, can help differentiate your accommodation. One piece of advice is to always have an 'About Us' section on your accommodation website, as this will go a long way to building visitor trust. Also remember that quality is key - well composed, high resolution images can significantly enhance the external image of your accommodation.<\/p><p><strong>Q4: How can I encourage guests to share their own photos and videos?<\/strong><\/p><p>You can share user-generated content by creating a unique hashtag with the name of your accommodation without accents (e.g. #szallasodneve) and asking guests to use the hashtag in their photos uploaded to social media.<\/p><p>On social media sites, you can also organise competitions or offer discounts to guests who share their photos with a unique hashtag.<\/p><p><strong>Q5: How much do these services cost?<\/strong><\/p><p>We cannot give specific prices invisibly, as it depends on the size of the accommodation, the location and the needs of the client.\u00a0<span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">However, we can give an average starting price to give you an idea of how much these services cost.<\/span><\/p><p>In general, the production of a video presentation of a complex accommodation in a guesthouse or small apartment building including drone footage starts from \u20ac500 (190.000 HUF), which includes the price of post-production, licensed background music and post-production modifications. However, it does not include the on-site delivery fee.<\/p><p>For larger accommodation, for example a multi-building apartment building or a bed and breakfast with narration and script, the starting price is generally \u20ac660 (250.000 Ft), which of course includes the services mentioned in the previous package, but excludes the on-site drop-off fee.<\/p><p>For hotels, we can only give you an individual price based on a preliminary assessment.<\/p><p>For one-off traditional photos and virtual tours, we can only quote a price once we have a floor plan of the accommodation, including the size of the accommodation, number of rooms and rooms.<\/p><p><strong>For regular social media content production<\/strong> we always work on a monthly fee basis, as we go out to the accommodation every month or two to shoot photo and video content that can be used on social media sites, promotional campaigns and the website.<\/p><p>This is more affordable due to the monthly fee structure, generally starting at \u20ac400 (150.000 Ft) \/ month. If required, we will also advertise this content on the relevant advertising platforms to ensure that all content reaches potential bookers for an additional fee, and the price does not include the on-site delivery fee.<\/p><p><strong>Q6: Can only Hungarian accommodation use your services?<\/strong><\/p><p>No, because on the one hand we have worked in Austria, and on the other hand that's why we also print everything in euros, so that people who are Hungarian but have accommodation abroad and may live abroad don't have to change the amounts, just like people who read our blog posts in German or English.<\/p><p><strong>Q7: Do you offer your services only to the hotel industry or also to the catering industry?<\/strong><\/p><p>The two industries overlap, so we can offer services to both. For example, if you need photos and videos of gastronomy, feel free to ask us for a quote, we can provide you with lots of reference material!<\/p><p><strong>Q8: How can I get a quote from you?<\/strong><\/p><p>By filling in our quote planner, which takes on average 15 minutes to complete and <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.wowcontentproduction.com\/en\/contact\/\"><b>you can fill it in here!<\/b><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7719847 elementor-widget elementor-widget-menu-anchor\" data-id=\"7719847\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tizenhatodikcim\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-c80eabe elementor-widget elementor-widget-heading\" data-id=\"c80eabe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-0f0ad76 elementor-widget elementor-widget-text-editor\" data-id=\"0f0ad76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo and video content is an essential part of the hotel industry's marketing strategy. In an increasingly digital world, potential guests are likely to make booking decisions based on the photo and video content they see online. High-quality content can significantly increase the attractiveness of your hotel, helping to increase bookings as well as boost profitability.<\/p><p><span style=\"font-style: inherit; color: var( --e-global-color-0aba923 );\">Remember, photo and video content isn't just about aesthetics; it's a powerful storytelling tool that showcases your accommodation's unique offering and can tell its story in a compelling way. By understanding the principles and best practices of content creation, you can create a strong visual identity that resonates with your target audience and makes your property stand out in a competitive hotel industry!<\/span><\/p><p>Stay tuned as we continue to explore the ever-evolving world of digital marketing in the hospitality industry and provide you with the latest insights, trends and strategies for success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834d177 elementor-widget elementor-widget-text-editor\" data-id=\"834d177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you're looking for quality, eye-catching photo and video content to refresh your accommodation, then <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.wowcontentproduction.com\/en\/contact\/\"><b>you can contact us here!<\/b><\/a><\/span> We also publish your photo and video content, so all you have to do is enjoy the great results!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cbfecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cbfecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-001f144\" data-id=\"001f144\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba54076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba54076\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1bfc3b6\" data-id=\"1bfc3b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b9dc93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b9dc93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-410118d\" data-id=\"410118d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#1D1D1F\" class=\"elementor-element elementor-element-6647a20 elementor-widget elementor-widget-heading\" data-id=\"6647a20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did you like the article? Share it:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-233f4dc\" data-id=\"233f4dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc5ebe0 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bc5ebe0\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6390be2 elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"6390be2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#1D1D1F\" class=\"elementor-element elementor-element-115ba1e elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"115ba1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entry categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6eb28 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-widget elementor-widget-nav-menu\" data-id=\"ed6eb28\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-ed6eb28\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8330\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/kkvblog\/\" class=\"elementor-item menu-link\">Entries for small and medium-sized enterprises<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8331\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/sallodaesvendeglateglatoindustry\/\" class=\"elementor-item menu-link\">Entries for the hotel and catering industry<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-ed6eb28\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8330\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/kkvblog\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Entries for small and medium-sized enterprises<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8331\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/sallodaesvendeglateglatoindustry\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Entries for the hotel and catering industry<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb76146 elementor-widget elementor-widget-spacer\" data-id=\"eb76146\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-dce-background-color=\"#F0F0F0\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b4270f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4270f0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc0a51f\" data-id=\"fc0a51f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24588f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d24588f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/6critical-error\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1659\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1..png\" class=\"attachment-full size-full wp-image-6268\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1..png 2560w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-300x194.png 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-1024x664.png 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-768x498.png 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-1536x996.png 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-2048x1328.png 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/02\/ebook-mockup-1.-18x12.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d947613\" data-id=\"d947613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6afcbf2 elementor-widget elementor-widget-spacer\" data-id=\"6afcbf2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#1D1D1F\" class=\"elementor-element elementor-element-37f7d91 elementor-widget elementor-widget-heading\" data-id=\"37f7d91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5+1 critical mistakes when creating video content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#1D1D1F\" class=\"elementor-element elementor-element-c9cb97e elementor-widget elementor-widget-text-editor\" data-id=\"c9cb97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What should you look for to ensure that the results of video content creation for your company are commensurate with the money invested?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#FFCC00\" class=\"elementor-element elementor-element-64c2529 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"64c2529\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.wowcontentproduction.com\/en\/6critical-error\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want to know the 5+1 critical mistakes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-18293d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"18293d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-93ceae5 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"93ceae5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44651ae elementor-widget elementor-widget-spacer\" data-id=\"44651ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#1D1D1F\" class=\"elementor-element elementor-element-dfe83e9 elementor-widget elementor-widget-heading\" data-id=\"dfe83e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entry categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29d722 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"f29d722\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-f29d722\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8330\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/kkvblog\/\" class=\"elementor-item menu-link\">Entries for small and medium-sized enterprises<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8331\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/sallodaesvendeglateglatoindustry\/\" class=\"elementor-item menu-link\">Entries for the hotel and catering industry<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-f29d722\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8330\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/kkvblog\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Entries for small and medium-sized enterprises<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8331\"><a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/category\/sallodaesvendeglateglatoindustry\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Entries for the hotel and catering industry<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f0a579 elementor-section-content-middle sticky-column elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f0a579\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bdda5b9\" data-id=\"bdda5b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f471d9 elementor-widget elementor-widget-sidebar\" data-id=\"7f471d9\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"block-3\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"widget widget_elementor-library\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"3523\" class=\"elementor elementor-3523\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9140c1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9140c1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-dce-background-color=\"#F1F1F1\" class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5537f0\" data-id=\"a5537f0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-655e96d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"655e96d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/6critical-error\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-300x300.png\" class=\"attachment-medium size-medium wp-image-4062\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-300x300.png 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-1024x1024.png 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-150x150.png 150w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-768x768.png 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-1536x1536.png 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-12x12.png 12w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled-700x700.png 700w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/11\/book-muckup-upscaled.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#1D1D1F\" class=\"elementor-element elementor-element-f11c508 elementor-widget elementor-widget-heading\" data-id=\"f11c508\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5+1 critical mistakes in video production that will only burn money if not avoided<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#FFCC00\" class=\"elementor-element elementor-element-2807c54 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2807c54\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.wowcontentproduction.com\/en\/6critical-error\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I am interested in<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/aside><aside id=\"block-4\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n<\/aside><aside id=\"block-5\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n<\/aside><aside id=\"block-6\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#FFFFFF\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9e931e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e931e4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a24da9f\" data-id=\"a24da9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#FFCC00\" class=\"elementor-element elementor-element-b815685 elementor-widget elementor-widget-heading\" data-id=\"b815685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Have you read these?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e32f6 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"83e32f6\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7722 post type-post status-publish format-standard has-post-thumbnail hentry category-szallodaesvendeglatoipar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/sallashelylatogatottsagnoveles\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-scaled.jpg\" class=\"attachment-full size-full wp-image-7723\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-scaled.jpg 2560w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-300x200.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-1024x683.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-768x512.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-1536x1024.jpg 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-2048x1365.jpg 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/06\/szallas-blog-bejegyzes-fokep-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/sallashelylatogatottsagnoveles\/\" >\n\t\t\t\tIncrease the visibility of your accommodation by using photos and videos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Increase your visitor numbers with proven tips!  Discover effective online marketing strategies, social media tricks and guest experience ideas in this article!<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/sallashelylatogatottsagnoveles\/\" aria-label=\"Read more about Increasing the visibility of your accommodation using photos and videos\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5822 post type-post status-publish format-standard has-post-thumbnail hentry category-kkvblog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/online-marketing-masterblended-intelligence\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-scaled.jpg\" class=\"attachment-full size-full wp-image-5073\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-scaled.jpg 2560w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-300x200.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-1024x683.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-768x512.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-1536x1024.jpg 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-2048x1365.jpg 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/AI-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/online-marketing-masterblended-intelligence\/\" >\n\t\t\t\tArtificial intelligence could be the future of online marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>AI is evolving dynamically and can now write blog articles of over 1000 words in seconds. What is the current state of this technology? We tested 4 copywriting sites using AI and describe our experiences in this blog article.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/online-marketing-masterblended-intelligence\/\" aria-label=\"Read more about Artificial intelligence could be the future of online marketing\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5788 post type-post status-publish format-standard has-post-thumbnail hentry category-kkvblog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/video-for-kids\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-scaled.jpg\" class=\"attachment-full size-full wp-image-5702\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-scaled.jpg 2560w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-300x200.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-1024x683.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-768x512.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-1536x1024.jpg 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-2048x1365.jpg 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2023\/01\/internet_video_marketing-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/video-for-kids\/\" >\n\t\t\t\tWhy should video production be mandatory for all companies? 8 arguments and 2 success stories\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In this blog post, we share 8 lesser-known arguments for making videos and 2 success stories that will make you understand why your company should be required to produce video content.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.wowcontentproduction.com\/en\/blog\/video-for-kids\/\" aria-label=\"Read more about Why should video production be mandatory for all companies? 8 arguments and 2 success stories\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bc595 elementor-widget elementor-widget-spacer\" data-id=\"a4bc595\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac686b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ac686b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6b3630\" data-id=\"c6b3630\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5927883 elementor-widget elementor-widget-shortcode\" data-id=\"5927883\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<footer data-elementor-type=\"footer\" data-elementor-id=\"192\" class=\"elementor elementor-192\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-dce-background-color=\"#333333\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c0ac20 elementor-section-full_width elementor-section-height-min-height elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-items-middle\" data-id=\"3c0ac20\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dff14d5\" data-id=\"dff14d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad93f0d elementor-widget elementor-widget-spacer\" data-id=\"ad93f0d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b8268 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c4b8268\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"39\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-300x39.png\" class=\"attachment-medium size-medium wp-image-2181\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-300x39.png 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-1024x133.png 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-768x100.png 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background.png 1313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c0135 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"85c0135\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WOW Content Production Ltd.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1068 Budapest, Kir\u00e1ly utca 80. fszt. 11.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f131387 elementor-widget elementor-widget-spacer\" data-id=\"f131387\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7754e9e\" data-id=\"7754e9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41fe821 elementor-widget elementor-widget-spacer\" data-id=\"41fe821\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33972ad dce_masking-none elementor-widget elementor-widget-image\" data-id=\"33972ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-300x158.jpg\" class=\"attachment-medium size-medium wp-image-8697\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-1536x807.jpg 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-2048x1076.jpg 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-18x9.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605bb86 elementor-widget elementor-widget-spacer\" data-id=\"605bb86\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-02db0e6\" data-id=\"02db0e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b2806 elementor-widget elementor-widget-spacer\" data-id=\"53b2806\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6944b elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6a6944b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/asf\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">General contractual conditions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/data-element\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data protection information<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/cookie\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cookie information<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/masthead\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">masthead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89cb63 elementor-widget elementor-widget-spacer\" data-id=\"e89cb63\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#333333\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b38cdf4 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-section-height-default elementor-section-items-middle\" data-id=\"b38cdf4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b5563a1\" data-id=\"b5563a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-013ac9a elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"013ac9a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f82a35 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7f82a35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"39\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-300x39.png\" class=\"attachment-medium size-medium wp-image-2181\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-300x39.png 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-1024x133.png 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background-768x100.png 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/customcolor_logo_transparent_background.png 1313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#F5F5F7\" class=\"elementor-element elementor-element-c051815 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c051815\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WOW Content Production Ltd.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1068 Budapest, Kir\u00e1ly utca 80. fszt. 11.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8a79f46\" data-id=\"8a79f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e643aa elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"3e643aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d0cbd elementor-align-left elementor-tablet-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f0d0cbd\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/asf\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">General contractual conditions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/data-element\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data protection information<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/cookie\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cookie information<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wowcontentproduction.com\/en\/masthead\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">masthead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9447f elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"9e9447f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-df8ffd7\" data-id=\"df8ffd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be00714 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"be00714\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-300x158.jpg\" class=\"attachment-medium size-medium wp-image-8697\" alt=\"\" srcset=\"https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-300x158.jpg 300w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-1024x538.jpg 1024w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-768x403.jpg 768w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-1536x807.jpg 1536w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-2048x1076.jpg 2048w, https:\/\/www.wowcontentproduction.com\/wp-content\/uploads\/2022\/09\/Proud-BNI-member-18x9.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc595e 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