Take your business to the next level by making videos!

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WOW Content Production

Video production is becoming increasingly important for businesses as they try to connect with their customers and stand out in a crowded market. In addition to this, videos offer a great opportunity to convey your brand message, showcase your products or services and create engaging content that captures the attention of your target audience.

Basically, videos allow you to raise the profile of your business by creating compelling visuals that capture the essence of the products or services you offer. Investing in video production also offers potential benefits such as increased visibility, better customer engagement and higher conversion rates.

In this article, we'll look at why investing financially in video production can benefit your business, backed up with examples, and share 7 tips to help you get the most out of your video content!

Why can making videos really take your business to the next level?

We present some of the results of surveys that have been conducted over the last few years, which also serve as a way of explaining the potential of video content creation from a marketing perspective.

A statistics estimates that 3.37 billion internet users will have consumed video content by 2022.

A wyzowl 96% of people turn to videos to find out more about a product or service

A Hubspot 71% of consumers prefer videos over other marketing content

A wyzowl survey shows that 86% businesses choose video marketing as their primary promotional tool.

A Hubspot reported that 88% of the companies surveyed have a dedicated team for video content creation, and 45% of the companies supporting video have a team of 2-5 people.

In the following section, we will summarise the 3 most well-known and talked about benefits of video content creation for businesses.

1. Videos provide continuous visibility

Video production offers businesses the opportunity to share their messages across multiple platforms, through a variety of different media. This increased visibility leads to increased brand awareness and more opportunities for potential customers to see what products or services your company offers.

Not least, videos allow viewers to connect with the brand on a personal level, which helps build loyalty over time. On top of all of this, videos can be easily shared through social media channels, giving them a high visibility that may not be available through other forms of marketing.

2. Improves customer engagement

Videos provide an interactive platform for customers to interact with your company's products or services. It's easier than ever for businesses to create videos that show your product or service in action.

This type of content allows viewers to really understand what they are getting when they buy a product or service. This type of engagement helps build relationships between businesses and customers by allowing customers to experience first-hand what the product or service offers without leaving their homes.

This type of relationship is invaluable when it comes to building customer loyalty/customer engagement and long-term relationships.

3. Higher conversion rate

Making videos can significantly increase conversion rates by attracting more potential customers who want to learn more about your business's products or services.

Videos can show exactly how something works or how it can be useful in someone's life; this type of presentation is particularly useful because it makes it much easier for potential customers to understand.

Besides, they grab people's attention and are an effective way to quickly convey information about your products or services in an engaging way - so you can present the benefits quickly and concisely, which can directly lead to higher conversion rates over time!

Large companies as examples? Who is worth learning from?

From IBM used a video to showcase its newly revamped visual identity. The cleverly edited material demonstrated IBM's confidence in its new image and clearly illustrated how the company has evolved over the years. The video was widely shared by viewers, helping to build awareness of IBM's new branding - something that would have been much harder to achieve without the video's help.

From APPLE is another company that has long placed a strong emphasis on producing well-crafted video content. Their product launch videos are renowned for their superbly executed visual elements and engaging storylines. These qualities help Apple stand out from other technology companies.

Their videos create a buzz around their products before they even hit the shelves, resulting in a higher conversion rate the moment the products are available for purchase.

A NETFLIX is another company that has successfully harnessed the power of making their own videos/movies to gain more subscribers and attract attention through creative storytelling techniques.

Netflix's globally acclaimed Originals series is proof that even a single compelling trailer or promotional video can dramatically increase the viewership of a series or film, regardless of budget constraints or geographical limitations.

What all these companies have in common is that they understand the importance of creating rich and compelling visual videos to engage potential customers and promote brand awareness.

Video production isn't just about getting the message across - it's also an opportunity for businesses to demonstrate their ability to produce high-quality content on tight deadlines, which many potential customers will take into account when making a purchasing decision.

In summary: There's no denying the effectiveness of video production when it comes to promoting businesses and increasing customer engagement; as these successful companies prove time and time again with their incredible performance!

Here are 7 tips to help you get the most out of your investment in video production.

#1 - Plan ahead

Planning is essential when investing in video production. Take as much time as you can to think about the content you want to produce, the budget you want to spend and who you want to target with your videos. This will ensure that the finished product is exactly what you want and that it can be used effectively for your marketing purposes.

#2 - Define your goals

Before you decide which video service you want to use, make sure you have clear and achievable goals.

What do you want to achieve with the videos? Do you want them to raise the profile of your business? Or to increase your conversion rates? Setting these goals upfront will help ensure that your investment delivers the results you want.

#3 - Choose a video content company with results

Why? Because if you want to achieve your goals the first time and you don't plan to spend years training yourself in this field, and you don't want to learn by failure, you need a company that specialises in video production and has a marketing approach, because they will be able to achieve your goals through videos and the strategy that goes with them.

There are many different video production companies available on the market today, so it's important to do some research before deciding which company to hire.

For example, if you're looking for a high-end solution that offers the best quality and visual effects, a larger company might be your best bet. On the other hand, if budget is a consideration, there are more cost-optimised companies available.

We recommend that if you have no experience in making videos, you should try to find a happy medium, so look for a company that has experience and produces high quality videos, but in terms of budget, don't look for high-end film companies, because in that case the budget can easily exceed 10 million forints or 10 thousand euros.

If you want a competent company to develop the strategy and creative concept for your company's video communications, and of course produce quality videos you can be proud of, then you can contact us here!

#4 - Focus on quality

Quality should always be important when it comes to making videos, because you wouldn't want the viewer to judge the quality of your company's products or services based on the poor quality of your video, would you?

Poor quality videos won't do much to attract potential customers or encourage conversions, so don't skimp on quality just because it will cost you more money, but as we've just stressed, try to find the happy medium if budget is a consideration.

However, if the budget is only secondary and you are willing to pay more than 10 million HUF or more than 10 thousand EUR, it is worth to put your project out to tender, which will help you find the most suitable company to successfully implement your project.

#5 - Make your content convincing

The content in a video should always be interesting and engaging enough to grab viewers' attention immediately and keep them interested throughout its duration.

Companies with a marketing approach to video are skilled at creating compelling narratives using visual and audio elements, such as music or voice-over. Both can dramatically improve viewer engagement if done right.

#6 - Make sure videos are optimised for mobile devices

In today's mobile world, optimising your videos for mobile devices is essential if you want your videos to reach their maximum viewing potential across all online platforms, including social media platforms such as Facebook and YouTube.

Pre-production design phases should also take into account the need to ensure that the format used is compatible with multiple devices, as this can save costly editing work later on.

#7 - Monitor the analysis of performance indicators

Always monitor the key performance indicators that your contractor sends you in the form of reports at predefined intervals.

What are the performance indicators? For example, the number of website click-throughs from videos, the number of requests for quotes, the number of room bookings from videos, the number of impressions and views or the number of % of increased webshop traffic since the creation of video content compared to the previous period. In addition, there are many performance indicators, just to name a few.

And you can use the data to gain deeper insights into how well your content is performing with viewers, so you can use the findings to adjust your company's video content strategy for future projects.

In summary: Video production is a powerful tool for businesses to communicate with potential customers and convey their brand message. It can help increase visibility, improve customer engagement and lead to higher conversion rates.

If you invest the time or money to present your products or services in a compelling way, by creating compelling videos, you can reach more people than ever before, which can ultimately contribute to the success of your business!

If you want a competent company to develop the strategy and creative concept for your company's video communications, and of course produce quality videos you can be proud of, then you can contact us here!

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  • WOW Content Production Ltd.
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  • WOW Content Production Ltd.
  • 1068 Budapest, Király utca 80. fszt. 11.

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