Why should video production be mandatory for all companies? 8 arguments and 2 success stories

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WOW Content Production

In today's modern content-consuming society, video production, or some form of online communication, is almost indispensable.

A "good wine can be sold without the need for a glass of wine." may have been true in the 90's, but in this world, where the market is dictated by the companies with the most followers on social media, it has become the slogan of failed "entrepreneurs"!

In this blog post, we've made 8 lesser-known arguments that will help you understand why video production is so important for your business.

#1 - Affects multiple senses of the potential customer

Massive knowledge transfer video content is the modern version of blog posts! Today, it is important to create blog posts that educate/teach your potential customers and build trust through your expertise.

In contrast to blog posts, videos make it easier for potential customers to connect with you, because you're not only affecting 1 sense, like vision in the case of a blog post, but you're also affecting their hearing through videos.

The more senses you can influence, the easier it is for a potential customer to make a decision to buy your product or use your service.

A simple example of this is buying a phone.

Generally speaking, the first time you hear about a new phone is through an advertisement. The second time you read up on it to see what you know more about it than its predecessor, the third time you go and look at it in the shop, and the fourth time you take it and make the decision to buy.

Of course, the order may be different, but if you break down the processes, how many senses were affected by the phone before you made the decision to buy?

It affected 3 senses in total: hearing, sight and touch.

In summary: The more senses you influence, the easier it is for your potential buyer to make a purchase decision. For blog posts, you have an impact on 1 sense, for videos you have an impact on 2.

#2 - One of the most powerful tools for generating mass reach

Video production is currently one of the most powerful tools for generating mass reach. Videos can help you research who the people are who could be potential customers for your company. You can reach huge crowds, making you a magnet for new customers or prospects who have not yet made the decision to buy, but have signed up to your company's email list.

And you can guide them step-by-step through the buying decision process with video series or email series.

This claim is supported by the Nielsen who are a global market leader and research consumer habits. Every year they produce a marketing report that sets out the marketing tools with the greatest potential for the coming year.

According to their latest report, one of the most powerful tools currently available to a company to generate mass reach is the next generation of channels, i.e. online video.

In summary: If you want to build your company's brand and generate mass reach, some of which will buy immediately and some later, then creating videos is highly recommended, as confirmed by global market leader Nielsen in their latest annual marketing report.

#3 - Apple's marketing secret is in the videos

Some like the brand, some don't like it at all. However, the undeniable fact is that Apple's marketing strategy is legendary and year after year they break records in terms of sales of some of their products!

All of these product launches took the form of live events, initially in conference rooms and later in theatres. To these events, privileged journalists were invited and were able to listen live to the design and communication department managers talk about the new products.

Year by year, improvements were made to live events until the pandemic appeared in 2020.

In 2021, a pre-recorded video will be broadcast live on their website and YouTube channel.

Why is a pre-recorded video better than a live event?

Because if you watch a pre-recorded product demonstration at least once, you'll see that the videos contain visual elements and effects that can't be done during a live broadcast!

These visual elements affect not only the left hemisphere of the brain through verbal communication, but also the right hemisphere through visual, creative elements!

In summary: Initially, Apple used to showcase its products at live events, but with pre-recorded and edited videos, they can also use verbal communication and creative visual elements to impress potential customers.

#4 - Videos can be your company's multifunctional Swiss Army knife

We all know the red multifunctional Swiss Army knife that used to be available at petrol stations.

Why do we love it so much? Because it can be used for almost anything!

Videos are just like that, because they help build your company's email list, you can advertise the videos, share them on social media sites, optimize conversion and use them on your website.

Honestly, can you think of a better multifunctional marketing tool in this modern world?

A cisco reports that 82% of global internet traffic comes from online video, 15x higher than in 2017!

From animoto In 2018, companies that invested more in video content creation were 88% satisfied with their ROI, or Return of Investment metrics!

ROI is a measure of the return on investment.

In summary: Video content creation can be your company's multi-purpose Swiss Army knife, because it also helps your company grow in many other areas. Companies that have invested more in video content creation in 88% have been satisfied with the return on investment.

#5 - One of the most powerful confidence-building tools

Trust and conversion are the basis of sales. But building trust should be a goal in itself. The concept of video production is based on trust and building long-term relationships.

Building trust in today's world is not easy, because people are becoming more and more sceptical every year about the reliability of a company.

It is worth creating video content where they can get an insight into the company's operations, even see the company's CEO, customer feedback in video form, and production technology can be demonstrated, thus creating a common point of contact between the customer and the company.

From Unbounce found that a video on a landing page can increase conversion rates by up to 80%.

In summary: Nowadays, people are sceptical about a company and trust is essential to buy, which is not easy to build. Video production is one of the most powerful tools to build trust in your company as quickly as possible. Remember: trust and conversion are the foundation of sales.

#6 - Get to the top of Google search

Since Google owns YouTube, the influence of videos on search engine rankings has increased significantly.

There are many factors that influence Google's search engine, but videos can help the search engine to rank your website higher or even to appear at the top of the list when people search for a certain keyword.

The more time a visitor spends on your website, the more likely the search engine will perceive that the content on that website is good and rank it higher in the search engine.

From Insivia a website is 53 times more likely to rank 53 times higher on Google if it contains video.

In summary: Videos can even help you get to the top of Google's search engine rankings if you have videos embedded in your website, because videos help visitors spend more time on your website.

#7 - Easy to explain your product or service

For both products and services, a video is more useful for the interested parties, where you show how your product or service works and how they are more likely to buy.

There may be some product features that you cannot show through photos and the interested party may not be able to understand why it is really worth buying your product.

In the case of a service, if you show through video what they can achieve by using your service, or if you use your communication to trigger emotions in them, they will immediately make a purchase decision.

A HubSpot found that 72% of consumers would prefer to learn about a product or service via video. They also discovered that nearly 50% of internet users search for videos about a product or service before visiting a store.

In summary: In many cases, videos make it easier to explain the justification for your product or service, which will make it easier for people to make a purchase decision.

#8 - Video production can be an untapped goldmine for your business

We've built company YouTube channels from scratch, some of which bring over 100 new visitors every day to businesses, completely organically, without paid advertising. Of course, this required making more videos, however, these videos need to be shot 1x and then generate traffic organically on a continuous basis.

Video production can be an untapped goldmine for your company if you choose the right company with the right expertise to do the job.

In summary: The evidence shows that video production has huge potential. You have to decide whether you are planning for the long term or the short term, because 1 video can achieve huge results, 2 examples of which are given below, but as you can see on the internet, big companies don't make 1 video about 1 product or 1 service.

Neither is a bad choice and both will get you results, it's just a matter of when, what and how much you plan to achieve.

#+1. Success Story - Dollar Shave Club commercial

One of, but also the most popular success story for video ads is the Dollar Shave Club in the US.

In the video, Michael walks around a warehouse and explains the main ideas behind Dollar Shave Club. It's a video that is completely informal in tone and speaks to its target audience, while clearly communicating the problems solved and the benefits of the product.

The video cost $4,500 to make ($1.5 - $1.8 million, depending on the exchange rate) and took just one day to shoot, according to internal sources, yet it went viral and instantly established the Dollar Shave Club brand.

When it launched on March 6, 2012, the Dollar Shave Club website crashed almost immediately. The next day, when it was available again, they had 12,000 new subscribers to their $1 a month subscription shave service.

Within a few days, it had 3 million views. The video reached 4.75 million views in the first 3 months and has been viewed by over 28 million people to date.

Although they targeted the US market, their video ad was shared so widely on social media that it had a global impact.

#+2. Success Story - Mercedes-Benz "Chicken" commercial

The second and final success story in this article is Mercedes-Benz with the chick video, representing the new generation of the S-Class, which was launched in 2013 and is called the "Magic Body Control" fantasy system, which analyses the road via a windscreen-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride.

The commercial blew up the internet with over 2 million views and 220 thousand Facebook shares in less than 4 days!

Both companies are still producing video content that you can watch on their YouTube channels!

I can tell you in all honesty that you can produce video content for your company, either by phone, or you can outsource it to someone in your company, or if you take my advice you can outsource it to a company that produces quality videos that you will be proud to watch for years to come! 

I'm sure you've heard the saying "as the giver goes, so goes the receiver", so if you don't give to quality videos, don't expect to have quality customers, who may also be your returning customers.

If you want a competent company to develop the strategy and creative concept for your company's video communications, and of course produce quality videos you can be proud of, then you can contact us here!

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